ulmerstar:

Tilt Shift Effect? Nein Nein! Actually it is a giant 20:1 replica of a 50 cent Euro coin. They then placed the coin next to large objects and photographed them together, making the objects look like tiny toy replicas. The idea is from the norwegian design studio Skrekkøgle. How to make big things look small?: http://www.skrekkogle.com/coinhowto.html - Eine große Idee!